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Good Design Award 2020

22 October 2020
Good design award logo 2020

‘Good Design’ Makes All The Difference: Brother Tallies Up Good Design Awards on over 214 Products Globally

Sydney, Australia – 22nd October 2020: Great product design makes all the difference, which is why Brother International Australia are excited to announce that their parent company, Brother Industries Ltd, has won yet another three Good Design Awards. The leading global manufacturer of laser and inkjet printers received the award for three of its products this year. Since first winning the award in 1960 for its home sewing machine, Brother has won the award for 214 of its products globally over time.

“Brother places design at the heart of its devices, both on an aesthetic and functional level. Our products are always created with the customer in mind, to ensure that they are easy to use, highly productive, and a stylish addition to any work or home setup”, says Stefanie Dixon, Marketing Manager (Printing, Labelling and Mobile Solutions), at Brother International Australia.
“We continue to incorporate feedback from our customers to make sure that we deliver the best value products, revising and improving our designs with each new generation of technology that we release”.

Both the newly released P-Touch Cube Pro (PT-P910BT), and the DS-940DW Mobile Scanner received the award for their simplistic and clean white design and fantastic functionality. The P-Touch Cube Pro pairs with some innovative software, to deliver fantastic labelling results for small businesses, while the mobile scanner is portable and easy to connect to any device on the go, improving document management workflows for workers in the field. In addition to this, Brother received the award for its multi-needle embroidery machine, the PR1055X, for its fantastic integration of functional technology, designed to improve creativity and productivity for textile professionals.

“It was also great to see the P-Touch Cube Pro receive the Good Design Best 100 award as one of the top 100 products or services. This put it in the running to win the Good Design Grand Award, Gold Award and other special Awards as well”, says Ms Dixon.

“We had a successful launch of this product in the Australian market in September, giving businesses the ability to create customisable, high quality labels easily and on the go, using their mobile devices. We’ve seen administrative staff use it with a data merge to create labels for mail outs, managers in a retail store use it to set themselves up for contact tracing and COVID hygiene labels, and IT managers and electricians use it on site to print asset management tags. This is a versatile and portable label printer that is well built and cleverly designed both inside and out, making it an asset for professionals across a range of industries”.

About Good Design Awards

Good Design Award has been a sole comprehensive design evaluation and communication system in Japan since 1957. Many companies and designers from both inside and outside of Japan participate in the activity to enhance the industry or the quality of life through the design. “G Mark”, the symbol of the award has been recognized widely as a mark representing good design. For more information about Good Design Award visit: