Brother partners with the Blacktown Relay For Life event to raise funds for cancer research and support. Around 20 Brother staff and family members volunteer their time on the weekend to participate in the event and raise much needed funds each year. Fundraising activities including cookbook sales, a bake stall, product auctions and the Brother Fitness Incentive Scheme, have seen over $50,000 donated to the Cancer Council NSW since the partnership commenced in 2011.
Participation in Relay For Life events around the world means that almost every month, employees from Brother facilities and sites globally, are participating in this event or other similar events. In one year, a line connecting the facilities that participated in the relay would form a single beautiful ring around the globe. Thus, this activity was named the Golden Ring Project.