The ever evolving print industry

The ever evolving print industry

For years, Australian business owners have slowly replaced time-consuming and inefficient paper-based workflows by investing in digital methods to manage, archive or distribute paperwork.

When this trend began a number of years ago, it didn’t have an immediate impact on the print market due to the high ongoing cost of on-premises digitisation, document storage and future proofing hardware. However, with the growing adoption of technology and the expansion of cloud-based services and document storage, the cost of digital document management is becoming more feasible. As a result, we are beginning to see a steady decline in print volumes.

According to Gartner Statistics, the Australian cloud market will grow by 15% from 2016 to $6.5 billion in 2017. Whereas the Australian print volumes steadily decreased in recent years, by 5.4% to 44 billion pages in 2015 and to a further 4.8% to 41.9 billion in 2016.

The volumes are expected to fall another 5.4% to 39.6 billion in 2017, and another 4.3% to 37.9 billion in 2018.

This data indicates that the purchase consideration of business owners and IT managers will gradually shift from:

“We need a large copier which can handle X amount of printing to fulfil the documents my business needs to print on a daily, weekly or monthly basis.”


“We have reduced or are planning to reduce our print volumes by adopting digital document management workflows, therefore I no longer need a copier built for large print volumes. But I still need the core functionalities of a Multi-Function device to scan incoming paper documents to our document management system.”

6 ways Brother can help your business adapt and grow

Here are some of the reasons why Brother is up to the challenge of this shifting marketplace:

  1. Brother products can integrate with popular free cloud storage services such as Onedrive business, Dropbox and Google Drive out of the box at no additional cost
  1. With Brother Solutions Interface, multi-function centres can integrate with existing digital workflows and document management software. Available and compatible throughout Brothers Professional Office range
  1. Small footprint products which can increase employee productivity by being strategically deployed around an office to printing and document management procedures of each department
  1. Easy to use products, as technology advances Brother products have kept it simple for employees with pre-programmable one-touch shortcuts for quicker access to begin document workflows
  1. Brother has partnered with solutions providers to offer document management solutions. Our products can also work with industry-specific software or be customised to work with specific software
  1. Brothers range of high-yield laser products, A3 inkjet products and desktop scanners allow us to fulfil all the applications of a photo copier while delivering the value where it is required most

Brother can help – just ask us how.



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