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Brother Wins 2025 Line of the Year Award from Keypoint Intelligence for Excellence in A4 Technology 2025
Sydney, Australia – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that Brother has won the coveted Buyers Lab (BLI) 2025 A4 Line of the Year Award. Given once a year, this accolade recognises the vendor that has the hardware lineup deemed best overall based on exhaustive lab testing and detailed market research.
To determine the A4 Line of the Year Award recipient, Keypoint Intelligence considers current MFPs and printers in the OEM’s portfolio that have been submitted for testing, along with previously tested devices still available. To judge the overall quality of the line, analysts look at the overall rating a device received, as well as the ratings in many critical areas such as value, feature set, usability, image quality, and speed.
“Brother’s A4 portfolio stood out against the competition, with some clear advantages,” said Pete Emory, Director of Research & Lab Services NA/APAC at Keypoint Intelligence. “Throughout testing, these A4 MFPs and printers impressed us with a combination of fast first-page-out times (FPOTs) and outstanding job stream efficiency, ensuring consistent productivity for single or multi-user environments. Exceptional image quality ensures that top-tier results are achieved for everyday office documents as well as varied business graphics content.”
“Brother’s commitment to delivering high-performance A4 devices is evident across its broad range,” said Rachel Dean, Technical Editor in Keypoint Intelligence’s Workplace Group. “Versatile media handling allows for many paper types, enhancing flexibility for businesses with diverse printing needs. Strong security features and an intuitive, easy-to-use design provide seamless device management and a smooth workflow experience. Furthermore, Brother’s comparatively low TCO makes its devices a highly attractive investment for businesses looking for cost-effective, high-performance solutions. The devices are built to handle the demands of modern hybrid work environments as well, making them a clear choice for the 2025 A4 Line of the Year.”
“Quality is at the heart of everything Brother does, and we are honored to have our commitment recognised with the 2025 A4 Line of the Year Award from Keypoint Intelligence,” said Stefanie Matthews, Marketing Manager (Printing, Labelling & Mobility) at Brother International Australia. “This achievement underscores our dedication to delivering exceptional image quality, robust security, and cost-efficient performance across our A4 lineup. We take great pride in providing reliable, high-quality solutions that empower businesses to operate at their best. This award reaffirms our ongoing mission to set the standard for excellence in the industry.”
In addition, Brother has also won multiple BLI Pick Awards in the A4 category. These accolades acknowledge that these devices performed at an overall exceptional level throughout Keypoint Intelligence lab testing, with an Australian model earning the honours:
“These award-winning Brother devices boast a user-friendly design as well as productivity-enhancing features,” said Dean. “Standout performance such as fast first-page-out times and strong job stream speeds that maintain optimum performance in mixed-output environments speak to the devices’ versatility. From the printers with their compact footprint to the scalable enterprise-level MFPs, Brother has shown once again that it’s staying on top of today’s demands.”
Hybrid working requires easy connectivity and collaboration, with the confidence that workflows are secure. Popular cloud services and mobile connectivity options (including Apple AirPrint, Mopria, and Brother Mobile Connect) combine with many security measures to provide protection at the document and the device levels, across different locations and devices. This batch of Brother A4 hardware offers intuitive print drivers and effortless routine maintenance for toner replacement, paper refilling, and misfeed clearing. Additionally, lower-than-average TCO ensures affordability—without compromising on performance or features.
“Brother is very deserving of these Pick Awards,” Dean said. “The company has consistently delivered secure devices that excel in performance, productivity, and ease of use. Brother’s commitment to image quality is also evident in the professional-grade output, from monochrome text to vibrant business graphics. Add cloud integration and mobile connectivity to the equation and you get devices that offer an excellent value proposition to meet the evolving needs of how work gets done today, in an office or otherwise.”
“Keypoint Intelligence has long been recognised for its independent testing, research, and analysis within the digital imaging industry,” said Ed Martin, Senior Product & Business Planning Manager at Brother International Australia. “As a company that prides itself on the quality of its products and services, we’re proud to be recognised by such a trusted source.”
About Keypoint Intelligence
For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognised as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.
About Line of the Year Awards
Line of the Year Awards salute the companies that provide a broad range of hardware or software that consistently performed above average throughout testing. Much consideration is also made by Keypoint Intelligence analysts and technicians in areas such as ease of use, features, and value, across an entire portfolio for that product area. Blending these factors with market research, the end result is the most prestigious Keypoint Intelligence Awards offered.
About BLI Office Hardware Pick Awards
Pick Awards from Keypoint Intelligence stand alone in the industry and are hard-earned as they are based on rigorous testing as well as evaluation of key attributes such as usability, image quality, and value. Each product that passes its test earns a Highly Recommended or Recommended Seal, with the best performers qualifying as Pick contenders.