Brother International (Australia)
Diversification Era

Diversification Era

With a rich history spanning more than a century, Brother has grown from humble beginnings into a diversified multinational corporation. While its technology and business activities have evolved over time, a foundation of strong leadership and product innovation has remained a constant throughout Brother's history and remains just as important today as it was in 1908.

Click on the links below to find out more about Brother's history.

Diversification Era

History 3 Banner 200x200pxUsing the technology it had developed through the manufacture of sewing machines, Brother started to diversify into other business fields by beginning production of knitting machines and home electric appliances, and experimenting with electronics.

In 1954, in an effort to increase exports, Brother International Corporation was established as an exporting company. With the establishment of a sales base in New York in 1954 and its first European production base in Ireland in 1958, Brother actively promoted internationalisation in advance of other Japanese companies.

Around the same time, the U.S. sales company strongly recommended the production of portable typewriters, emphasising that typewriters were becoming increasingly popular in the U.S. as an office necessity. Through steady effort, the engineering team finally succeeded in developing a low-cost typewriter of higher quality and greater durability than those marketed by their competitors. Brother typewriters were then exported to the U.S., where they soon acquired a reputation for high quality, marking the company's entry into the information and communications equipment field.

In 1961 the Headquarters building was completed in Japan, and 1962 saw the corporate name changed from Nippon Sewing Machine Manufacturing Co. to Brother Industries, Ltd. At the 1964 Tokyo Olympic Games, Brother provided 300 typewriters for journalists from abroad, which greatly helped improve recognition of the Brother brand.

By 1971, Brother was making typewriters in more than 20 languages and exporting them to 110 countries around the world. Along with sewing machines, typewriters became the company's flagship export product.