Sydney, Australia – 20th January 2014 -Photographer Meagan Cignoli whose Vine video was the first ever to win a Cannes Lions has produced a 15-second Instagram video for the latest Brother campaign created by The Works.
See it here
The New York-based photographer and social media influencer specialises in creating stop motion videos for Vine and Instagram. One of her six-second videos for US home improvement giant Lowe’s was awarded a Cyber Cannes Lions in June this year.
Now Cignoli has turned her talents to Brother to create an InstaVideo for Brother’s range of labellers and how they can help to ‘organise chaos’ at home, school and work.
Cignoli, who has also worked with brands including Nike, American Express, eBay and BMW, has more than 47,000 followers on Instagram and in excess of 20,000 Twitter followers. The Brother InstaVideo will be seeded across her social networks and it will also feature on the Officeworks and Brother partner websites.
Paul Swann, creative partner at The Works said: “Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”
Kelly Wilson, senior marketing manager at Brother added: “Australians are leading increasingly busy lives and are turning to solutions that help organise the chaos. This campaign illustrates how Brother labelers can achieve that goal in a fun and entertaining way.”
About Brother International (Aust) Pty Ltd:
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.
Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Adelaide, Brisbane, Melbourne and Perth.
Brother Earth is Brother’s commitment to play a part in building a society with better sustainable development. By clicking on the Brother Earth site you can determine how funds are allocated and play a part in contributing to a variety of global environmental protection activities. Visit www.brotherearth.com
Renato Catalan and Nicole Watson
Gap Marketing and Management Pty Ltd