Brother International (Australia)
Global Vision 21

Global Vision 21

With a rich history spanning more than a century, Brother has grown from humble beginnings into a diversified multinational corporation. While its technology and business activities have evolved over time, a foundation of strong leadership and product innovation has remained a constant throughout Brother's history and remains just as important today as it was in 1908.

Click on the links below to find out more about Brother's history.

Global Vision 21

Global Vision 21As an organisation doing business globally, Brother Group adheres to a "customer-first" policy in all aspects of its operations. We are dedicated to providing superior value to both our existing customers and our future customers. Based on these principles, Global Vision 21 was established in 2002 as a mid- to long-term corporate vision of Brother Group. The objectives of Global Vision 21 are:

  • To become a leading global company with high profitability
  • To become a world-class manufacturer by developing outstanding proprietary technologies
  • To embody Brother’s motto "At your side" throughout our corporate culture

Brother has been striving to achieve these objectives under its customer-focused management system, focusing on its three business segments:

  1. Printing & Solutions (P & S) Company
    Printers, Multi-Function Centres, Facsimiles, P-Touch Labellers
  2. Personal & Home (P & H) Company
    Domestic sewing machines
  3. Machinery & Solution (M & S) Company
    Industrial sewing machines, machine tools

The Printing & Solutions (P&S) business is committed to the advancement of printing technologies. P&S offers business solutions designed to fit perfectly in the SOHO (small office home office) environment and in departmental work groups in larger companies, designing products that help streamline workflow and add efficiency and convenience.

The Personal & Home (P&H) company mission is to provide customers with sewing and embroidery products that are fun, easy to use and can provide a myriad of ways to enhance their creativity.

The Machinery & Solution (M&S) business offers customers "solutions" that meet and exceed the needs of their production sites for industrial sewing machines and machine tools. While remaining steadfast in its tradition and spirit of manufacturing, Brother pledges to continue to create and quickly deliver superior value to our customers through our high quality products and services.