Stefanie Dixon, Brother Australia Marketing Specialist
Sydney, Australia - 16 February, 2017 – Brother Australia, an industry leader in print and technology, is pleased to report on the success of its award-winning 2015 channel sales ‘100K Prize Giveaway’ promotion. Directed by Stefanie Dixon, Brother Australia Marketing Specialist, the promotion saw revenue and participant targets well exceeding expectations.
Aimed at channel resellers, the promotion offered participants the chance to win a plethora of once-in-a-lifetime experiences and prizes. Choosing to provide its trusted partners with something more memorable than currency, Stefanie Dixon explained this decision as her team wanting to provide “something more exciting, more tangible,” expanding that Brother’s prize giving was structured “so that a large volume of resellers, large and small alike, had the opportunity to win a life changing experience on Brother”.
The two-tiered program saw Brother Australia provide individual incentive travel experiences including a New Year’s Eve trip to New York City, a luxury mountain resort trip to Northern Europe and a private island Fiji getaway. In addition, there was a merchandise award component which saw participants receive a token for every AU$1,000 of Brother hardware products purchased. The participants used these tokens for an entry into the monthly Spin and Win allowing a “spin” on an electronic wheel with the opportunity to win points worth AU$100 to AU$1,000 to use in the Rewards Gallery for whatever they wanted.
Exceeding all expectations, Brother’s 100k promotion reported a 28 percent growth in hardware sales during the period, earning a 150 percent achievement of its original target revenue goal. This high-achieving exercise was commended by more than just those directly involved, earning Stefanie and her team the 2016 Grand Motivation Master award, as presented by Incentive Magazine. This prestigious award recognised the effort and stellar results posted by this campaign, marking one of Brother’s most successful activities to date, following an already-presented 2016 IMA Circle of Excellence Award.
“We had not worked with the majority of these resellers before” states Dixon, showing that this campaign’s unbounding success certainly warranted the recognition it received. Following its 28 percent growth in sales and 150 percent achievements of revenue targets, this exercise grossed 543 reseller partners in total, besting its 200-reseller target by 270 percent. Targeting the specific busy period of ‘back-too-school’ season, Dixon reported that her campaign helped grow their sales month by month.
In hope of replicating past success, Brother has launched its Brother’s Ultimate Prize Giveaway campaign, offering participants the option to once again put themselves in the running for a myriad of stellar prize offerings. This promotion features a gold placed prize of a 5-star Monaco holiday trip, two silver packages including trips to Queenstown or China and a bronze prize including a Sonos playbar (20 available to win). Offered alongside these grand prizes are once again a number of smaller prizes on offer, including a number of AU$500 Red Balloon vouchers per month. To find out more visit ‘Brother’s Ultimate Prize Giveaway’ promotion page.
Brother’s original and award-winning campaign allowed the company to motivate its partners, greatly increase revenue and receive global recognition in the process. To learn more about Brother and its products, head to the official Australian website.
About Brother International (Aust) Pty Ltd:
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.
Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Brisbane and Melbourne.
About Brother Earth:
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother's attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.
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