Sydney, 20 May 2010 – Brother International is furthering its commitment to the environment, with the exciting launch of its green website, www.brotherearth.com. The new initiative will provide space for consumers to engage with ecological issues surrounding the IT industry and will provide information about Brother’s eco-friendly IT products and activities, including Brother International Australia’s partnership with leading NGO, Earthwatch.
Visitors to the site can take a quiz to gauge the sustainability of their lifestyle, “click” their favorite Brother environmental project for Brother to donate more resources to the cause and can watch truly inspiring documentaries from the Discovery Channel as it visits Brother conservation initiatives around the world.
Yoshi Sugimoto, MD of Brother International Australia, said, “The new Brother Earth logo and website encapsulate our company’s philosophy of a greener future for Australia and the rest of the world.”
“We hope to inspire visitors to come on this journey with us, by educating them on the choices they can make to live a greener life as well as getting them linked up with the rewarding projects and organisations that Brother supports.”
Across the globe, Brother International has one common goal: to help society achieve sustainable development, by positively and continuously considering the environmental impact of all aspects of Brother business operations. This ambition has led to the formation of the Brother Earth logo, website and promise to work with consumers for a better environment.
Brother currently considers environmental impact at all stages of its business. This ranges from the development of eco-friendly products right through to reduction of CO2 emissions and the collection and recycling of consumables. At www.brotherearth.com a straightforward chart follows the lifecycle of a Brother product, helping visitors to understand the scope of work needed to ensure eco-friendly products for their homes and offices.
On a local note, Australian visitors can learn more about Brother Australia’s support of leading scientific NGO, Earthwatch. Brother funds Climate Change research in the Southern Great Barrier Reef and visitors to the site can access interesting facts about Brother’s engagement with endangered manta rays and giant sea turtles of Australia.
www.brotherearth.com is the latest step by Brother to continue a proud tradition of environmentally sustainable business.
About Brother International Australia Pty Ltd
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.
Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Macquarie Park in Sydney, New South Wales and State offices also located in Adelaide, Brisbane, Melbourne and Perth.
About Brother’s Environmental initiatives
Brother is a proud supporter of leading environmental organisation, Earthwatch, winners of the 2009 Prime Minister’s Environmentalist of the Year award.
Earthwatch is one of the world’s largest private supporters of scientific field research and conservation. Brother Australia & Earthwatch work together to support critical conservation efforts focusing on Climate Change and Sustainable Resource Management.
Brother also supports Byteback, Planet Ark and is a signatory to the National Packaging Covenant.
For information about Brother’s environmental action, please visit: http://www.brother.com.au